Ryan's Portfolio of Event Activation Experience
AIDS/LifeCycle Seven-Day Activation for Toyota
Since 2016, Ryan has led Toyota’s partnership with AIDS/LifeCycle, a 7-day, 545-mile charity bike ride. He has coordinated loaning 50-70 vehicles to the event every year, and managed on-site logistics and consumer engagement. In 2018, Ryan served as Team Captain for Toyota’s first-ever team for AIDS/LifeCycle, and then expanded the involvement to include Vehicle Marketing and Olympic Marketing when Toyota-sponsored Olympic medalist Gus Kenworthy rode in 2019. Toyota’s AIDS/LifeCycle program won a PRSA Dallas Pegasus Award for Best Community Program in 2018, as well as the Auto Finance Excellence Award for achievement in community service by Auto Finance News in 2019. READ MORE.
National Preparedness Month - Promoting TERP Company Benefit Internally
Sin City Classic Four-Day Activation for Toyota
Toyota signed on as the first-ever presenting sponsor of Sin City Classic, the world's largest annual LGBTQ sporting event with 20 sports and nearly 7,000 participants. Beyond reviewing included sponsor benefits -- such as signage throughout the casino and on the marquee, branding on hotel keys and casino dealer shirts, and program ads -- Ryan integrated a social media campaign using Snapchat geofilters, video capture with Snapchat Spectacles, a green screen photo booth, and roaming social media photography at social events. READ MORE.
TrevorLIVE Activation for Toyota Financial Services
Toyota Financial Services (TFS) and Toyota Motor North North America (TMNA) are long-time supporters of The Trevor Project, the leading provider of suicide prevention and crisis intervention programs for LGBT youth and young adults. TFS and TMNA sponsored the organization's largest annual event, TrevorLIVE, a celebratory fundraising event featuring impactful performances and speeches. Ryan coordinated the social media integration, hired and trained brand representatives, and implemented an iPad Pro to replace the traditional wheel stand display with interactive elements. READ MORE.
"Grass is Greener" Pop-Ups for Celebrity Cruises
Taking Celebrity Cruises' national "Grass is Greener" campaign, Ryan led activations localizing it in the LA region. Using market research and demographic info, three key locations were chosen to create "pop-up" experiences with a lawn, butler service, and Adirondack chairs -- all available onboard Celebrity's Solstice-class vessels. READ MORE.
Client Luncheon for Celebrity Cruises
As the sales and event specialist for Celebrity Cruises, I coordinated the production of a luncheon for select travel partners. Members of top leadership at Celebrity invited guests to be part of the new "Grass Is Greener" initiative. READ MORE.
